The Challenge of Taking a New Idea into a Commercial Business


William F. Banholzer
Executive Vice President and Chief Technology Officer
The Dow Chemical Company

Abstract:  The creation of a financially successful product or process from an inventive idea is quite complex. In this talk, the challenge of managing Dow’s $1.7B R&D budget, including project selection, risk management and portfolio optimization, will be addressed. The DOW POWERHOUSE™ Solar Shingle ( ) is a case study that illustrates the multitude of decisions required to commercialize a new energy product. Managing the technical, market and supply chain risks and working with government and industry programs and codes are among the topics that will be discussed.  

Sponsored by Chemical and Biomolecular Engineering and cSEND.